Hello and thank you for visiting!

My name is Mark Fidel and I am the creator of the Fidelogy Art & Design Studio. I specialize in art direction, branding and brand identity, packaging design, product photography, and print production. The majority of my design experience has been in the toy, craft and hobby world where I created the branding for award winning activity kits and toy brands. I like fun projects and fun people.

The name of my company and my last name are derived from the same word: "fidelity". Fidelity is defined as the strict observance of promises and duties, the devotion to obligations, and to the adherence to detail and truth. These attributes of honesty, loyalty and integrity are at the core of Fidelogy. My goal is to treat all my clients as I want to be treated and to exceed your expectations in the design work that I produce.

The Fidelogy design philosophy is rooted in the belief that an honest collaboration between the designer and client is essential to the process of creating effective solutions to visual communication problems.